Social Influence 00-0F-SIL
Conformity and obedience to authorities
Group processes
Sequential techniques of social influence
Communicator credibility
Social influence in the mass media
Methods of social influence in advertising
Presentation of analysis of methods of social influence used in advertising products for children
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Term 2020Z:
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Term 2020L:
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Term 2021L:
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Type of course
Course coordinators
Assessment criteria
Active participation during the classes
Presentation
Bibliography
Brown R., Group processes: dynamics within and between groups, Blackwell Publishing, Oxford 2000.
Cialdini R. B., Influence : science and practice, Allyn & Bacon, Boston 2001.
Pratkanis A. R., Aronson E., Age of Propaganda: the everyday use and abuse of persuasion, Henry Holt and Company, New York 2002.
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Term 2020Z:
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Term 2020L:
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Term 2021Z:
Brown R., Group processes: dynamics within and between groups, Blackwell Publishing, Oxford 2000. Cialdini R. B., Influence : science and practice, Allyn & Bacon, Boston 2001. Pratkanis A. R., Aronson E., Age of Propaganda: the everyday use and abuse of persuasion, Henry Holt and Company, New York 2002. |
Term 2021L:
None |
Notes
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Term 2020Z:
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Term 2020L:
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Term 2021Z:
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Term 2021L:
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Additional information
Additional information (registration calendar, class conductors, localization and schedules of classes), might be available in the USOSweb system: